Local Makes Sense...
We're Worth Every Penny
Coralville, Iowa City, and North Liberty all have a local option sales tax (LOST) on the ballot in November 2025. This website and campaign are meant to educate the public on what LOST is, how it will be used in each city, and the importance for why this is needed now.
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It is not all-or-none. LOST could pass in one city and not the other two. Or vice versa. This campaign is for the greater community and thus encourages the voters of all three communities to VOTE YES on LOCAL OPTION.
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What is a local option sales tax?
Often shortened as "LOST" or called a "penny tax," a local option sales tax is simply an extra 1% sales tax added to some purchases. Just like sales tax, purchases of unprepared food for human consumption (groceries), gasoline, and utilities will not include the local option sales tax.
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Why would I want to pay more taxes?
Good question. No one wants to pay more taxes. State law requires that 50% of a LOST goes towards property tax relief. That means it gives your city another revenue stream to draw from to pay for basic city services and amenities. In other words, when a city needs to pay for things, they don't immediately have to raise your property taxes to get things done. The other 50% can be earmarked to be used for how the city sees fit. Each city has determined different applications for those funds. We encourage you to read those details on the dedicated pages of each city on this website.
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It should be noted that visitors spent $458 million in Johnson County in 2024. Kinnick Stadium and Carver-Hawkeye Arena don't get filled by locals! A significant amount of LOST will be funded by those from outside Johnson County.
Yes On Local Option Privacy Policy
October 1, 2025
Yes On Local Option (“us”, “we”, or “our”) operates the Yes On Local Option website (the “Service”).
This page explains our policies regarding the collection, use, and disclosure of personal information when you use our Service.
We will not use or share your information with anyone except as described in this Privacy Policy.
We use your personal information to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined here, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible at YesLocalOption.com.
Information Collection and Use
While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you. This may include, but is not limited to:
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Name
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Email address
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Telephone number
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Address
We also collect information your browser sends whenever you visit our Service (“Log Data”), which may include your computer’s IP address, browser type and version, pages visited, time and date of your visit, time spent on pages, and other statistics.
Cookies
Cookies are small files stored on your device that may include an anonymous unique identifier. We use cookies to collect information and improve functionality. You can instruct your browser to refuse all cookies or alert you when a cookie is being sent. However, some parts of our Service may not function properly without cookies.
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Service Providers
We may employ third-party companies and individuals to facilitate our Service, provide the Service on our behalf, perform Service-related tasks, or assist us in analyzing how our Service is used. These third parties have access to your personal information only to perform these tasks and are obligated not to disclose or use it for any other purpose.
Security
The security of your personal information is important to us, but please remember that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
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Links to Other Sites
Our Service may contain links to other sites not operated by us. If you click on a third-party link, you will be directed to that site. We strongly advise reviewing the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
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Children’s Privacy
Our Service does not address anyone under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us. If we discover that a child under 18 has provided personal information, we will delete it immediately.
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Compliance with Laws
We will disclose your personal information where required by law or subpoena.
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Changes to This Privacy Policy
We may update our Privacy Policy from time to time. Changes are effective when posted on this page. We encourage you to review this Privacy Policy periodically for updates.
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Contact Us
If you have any questions about this Privacy Policy, please contact us at yesonlocaloption@gmail.com